The product optimizations for inadequate digital product management processes of digital startups in the Mongolian market

Abstract

Keeping pace with the promptly changing technological evaluation with the sub concept of its digitalization has been developing rapidly in Mongolian startup market for the last few years. The country is in 5th in east Asia regional ranking and in 67th worldwide on IT startups with only 3.4 million population [1]. Managing digital products is more non-identical than having traditional product management. Its core difference from non-digital products is their data availability and dataevaluation. Hence, they need separate product management processes and stages on their digital product and most early-stage startups in Mongolian market are lacking to properly install it on their digital PM activities.