Browsing by Author "Unenbat Ganbayar"

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    Optimization of the marketing strategy for LECA
    (GMIT, 2020) Unenbat Ganbayar; Dirk Linowski; Uuganbaatar Zulkhuu
    Mongolia has a trade surplus. In the construction materials sector, most products are also imported. Because the majority of the products sold in the market are imported, our domestic manufacturers are greatly affected. The main reason being, these imported products are much cheaper, have better quality and are well known to the public. The time has come for our national manufacturers to put greater emphasis on their marketing strategy and support the domestic manufacturers.